404

User Experience / User Interface

404 is more than a glitch in the simulation, it’s a doorway into a hyperrealistic paradise. It’s a channel into a reality defined by boundless surprises and exploration. At 404, you should do more than get lost in the sauce. You should experience music and art like never before. 404 is all about electronic music and people who love a heavy beat. This event is a celebration of the genre and where it all began. 

Part music festival. Part art exhibit. Part speakeasy.

Look

Listen

Learn

| visual identity |

Brand Strategy:

Create a bold, in-your-face aesthetic inspired by electronic music

Capture the energy and electricity of an EDM (Electronic Dance Music) festival

Highlight artists and DJs as key components of the event 

Showcase 404 as a one-of-a-kind artistic experience

Brand Components:

Neon color palette

Retro computer typefaces

Vibrating glitch patterns

Windows95 pixel icons

Primary Logomark

Alternate Logomarks

Color Palette

Patterns

Icons

| user experience |

User Experience/Interface Goals:

Create a memorable experience (full of surprises) that keeps users engaged

Build interactions that feel surprising yet nostalgic

Encourage the user to explore all the paths of 404

Utilize the user experience as an extension of the visual system and brand identity

Wireframes

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